Merchandising

We equip your merchandising planning processes for a product offer that is responsive, attractive and balanced.

Merchandising sits at the crossroads of strategy and operational execution. Defining the offer means reconciling omnichannel requirements, brand identity and operational constraints - from budget framing (open-to-buy, margins, growth assumptions) down to assortment construction by store cluster. Our work is to give those decisions a platform that reconciles commercial performance, brand coherence and operational excellence.

Our added value

A practical command of merchandising planning from budget framing to in-store execution: fast product cycles, multi-dimensional offers (categories, clusters, channels, brands, currencies) and the permanent trade-off between attractiveness and profitability. We combine that operational understanding with deep EPM platform mastery - notably Anaplan for Merchandise & Assortment Planning - and deliver clear, visual tools your teams adopt because they map to how the season is actually run.

Our convictions for your merchandising project
  • The buy plan is only as good as the budget framing above it - turnover ambition, purchase budget and markdown risk must be modeled together, not in three files.
  • Assortment decisions belong at cluster level: intelligent store segmentation beats both uniform ranges and store-by-store heroics.
  • In-season reactivity is a process, not a dashboard: reallocation and markdown decisions need a weekly rhythm with the data already reconciled.
  • Product data governance - hierarchies, prices, margins, currencies - is part of the project scope, not an assumption.
Our merchandising expertise domains

Business planning & budget - Frame the season with a solid budget approach: turnover targets, purchase budgets sized against markdown risk, and margin scenarios that surface sell-through risks before commitments are signed.

Collection planning - Cascade financial ambition down to buyer-facing collection plans: hypotheses refined by category and family, with style and color-level performance targets that sharpen purchase relevance.

Assortment & purchase quantities - Cluster-based assortment construction respecting capacity constraints, with the quantitative analysis and synthetic views buyers need to refine quantities and track execution.

In-season management - Live product performance monitoring with reallocation, retention and rebalancing strategies that optimize sell-through and assortment representation while the collection trades.

Explore further
Frequently asked questions
What does an EPM platform change for merchandising?
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It aligns financial and commercial objectives with assortment reality, automates the data consolidation that consumes your planners’ week, and makes the buy plan precise enough to commit on.
How do you handle multi-dimensional store clusters?
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Through the platform’s segmentation capabilities: assortments targeted by cluster, balanced for capacity, and kept coherent with the brand - without maintaining one plan per store.
What makes these projects succeed?
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Product data quality, clear process ownership, and cross-functional involvement of buying, finance and merchandising from the first sprint.
How is Polygon Consulting different?
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Functional merchandising expertise combined with platform mastery, agile delivery with accelerators, and a handover designed so your team owns the tool after the season cuts over.